> For the complete documentation index, see [llms.txt](https://aicre8.gitbook.io/aicre8.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://aicre8.gitbook.io/aicre8.com/grow/campaigns-and-paid-advertising.md).

# Campaigns and paid advertising

Keep the business brief, scripts, creative assets and review decisions together in a campaign.

### Start with the business and goal

Select the correct business or client. Add the offer, audience, target channel, destination and objective. Use verified facts rather than assumed results or testimonials.

### Draft the content

Where the weekly planner is available, prepare seven dated drafts, then edit captions and scripts. Planning dates do not confirm publication.

### Review and export

Attach or create media. Review the copy, claims, destinations and final creative. Complete the approval required by the campaign before exporting materials for your distribution workflow.

### Measure with clear sources

Record results with their source and date. Manually entered figures are not live advertising-account data.

### Meta Ads and Google Ads

Native ad-account connection, budget control, direct publishing and imported performance are planned areas requiring release confirmation. An exported campaign pack does not launch ads, reserve spend or establish conversion tracking.