> For the complete documentation index, see [llms.txt](https://aicre8.gitbook.io/aicre8.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://aicre8.gitbook.io/aicre8.com/getting-started/build-and-grow-overview.md).

# Build and Grow overview

Build and Grow support different parts of the same business journey.

### Build websites and apps

Describe what you need in plain language. Review the preview and ask for focused changes. Templates and examples can help you start. Verify the customer experience before publishing.

### Create content and campaigns

Use business facts to prepare scripts, images and presenter-led video. Organise your brief, assets and review decisions in a campaign. Export materials when ready.

### Organise enquiries

Explore leads, AI employees, business knowledge and visibility workflows in Grow. Features may require a plan, credits or connected services.

### Check the selected business

Confirm the client or business before creating or changing work. Some tools may be available only in particular workspace contexts.

### Understand status

Draft, approved, exported and published describe different stages. Manually recorded metrics are different from connected reporting. Check the interface for the current status and source.